How often do you get to attend an event by where the CEO of the company is there to speak to you and addresses an audience of bloggers and willing to answer all question on their products.
October 10th October, 2015, I was part of a meet by ITC Foods. The meet was called, ‘ITC Foods You Ask We Answer’, was aimed to introduce to us what all goes behind building successful food brands as well as provide an open platform to answer questions related to packed foods.
The Foods Division of ITC Limited is a company which has been making impressive progress in building world class food brands in India, like 'Aashirvaad', 'Sunfeast', 'Dark Fantasy', 'Dream Cream','Delish us', 'Bounce', 'Bingo!', 'Yumitos', 'B Natural', 'Candyman', 'mint-o', 'Gum On', 'Kitchens of India' and 'YiPPee!'.
These brands are a testimony of company’s strong fundamentals, a stance vindicated through YiPPee! noodles, which stood out for its impeccable quality during the recent noodle controversy that engulfed many other brands in its category.
About Packaged Foods from ITC
I am sure you would agree that it’s difficult to imagine modern life without ready-to-eat foods. We all eat ready to eats foods at some point or the other. Its important we choose the right products, good quality brand, read the labels, the nutrition info and make informed choices.
I personally feel, whatever we eat it should be in moderation - from freshly cooked food, frozen food, store bought food, ready to eat or any other form of food category. Each body has its own requirement and we must understand what our body needs and eat accordingly. No one food, provides all that we need and no one food affects our health. It's all about the right lifestyle, exercise moderate consumption of foods required by our body.
After watching the videos they played at the event, it felt good to know that our country's top brand, ITC Foods, invests a lot in research for each one of its products to help maintain safety and quality. The videos will show the state of the art food production plant by ITC foods, that focuses on quality, safety, goodness and cleanliness.
I had not watched these videos before this meet and I must say, I was truly impressed. The videos show the real scientists, the real plants and real production units. Watch each one of the videos below and you will be proud of our country's brand.
Watch How ITC's YiPPee! Noodles are made
Watch the video on how ITC Foods does their testing
"You Ask We Answer" Campaign by ITC
After the recent aftermath of the noodles controversy, ITC and done an exercise by creating a program of "You Ask We Answer". On their YiPPee! Noodle website you will find information on the truth about MSG, detailed test reports of the YiPPee! Noodles and information on how YiPPee! is safe.
And overall, the meet was a great eye opener on how a ITC works on research, testing, quality control, packaging materials and a whole lot more which we tend to take for granted.